How To Build Traction For Your Fitness Clothing Brand
The fashion clothing business is a great one to be in, but it's also very competitive. New brands are being released every day, and you have to work extra hard to make yours stand out. Thankfully, there are tons of things that you can do to build traction for your brand, and they don't necessarily have to be difficult or expensive. Here are some tips you can follow if you want to build traction for your fitness clothing brand.
Boost Your Online Presence
If all you have is your website and a semi-active Facebook page, you'll have to do a bit more than that. You need to boost your efforts on your current platform and spend more time on visually oriented ones, like Instagram and YouTube, for instance.
Instagram in particular can be a great way to boost your brand online for a low price and a relatively low effort. The most important part is targeting the right audience with different types of content and adding special deals to the mix. Targeting influencers could also be a good idea, but you should first send them samples so you can get their opinion. That’s because you want to pick people who genuinely like your product.
Have a Fashion Show
Another thing you should do is have an official and professional fashion show. You can have a fashion show set up for around $10,000, and if you advertise it correctly, it's properly set up, and you have nice clothing, then this could bring lots of attention and revenue to your brand.
You have to make sure that you choose the right location, spread the word about the fashion show, and hire the right models for the event, however. If you don’t know where to find models, you can hire fitness models for your event from a fitness model agency.
Attend Trade Shows
Trade shows are a must for any clothing brand, let alone a fitness brand. There are so many different fitness-oriented trade shows being held around the country and the world, and there's a reason why most of the biggest brands will be there. That's because it can attract lots of press and attention from commercial buyers. You could end up getting a few big contracts just for attending one of these shows and making your mark.
Here, you have to make sure that you spend money on a nice colourful booth that aligns with your brand. Having models there could also help you stand out. Have freebies ready to hand out and goodie bags. We would also suggest that you look into hiring temporary reps for your event.
Some companies will send you reps specifically for your type of business, and since these people were trained to sell, they will significantly improve your chances of getting a contract. You could even hire an agency to set everything up for you. It will cost you, but it’s up to you to see if the return would be worth the investment.
Conclusion
These are all things that will help your brand stand out and boost its profile. Do everything you can to spread the word about the brand and focus on offering great quality and service as well.