In this edition of Business Spotlight Jim interviews healthcare insurance expert Dwight Dale from Florida Blue, who helps to navigate the maze of healthcare reform myths and truths - not an easy task these days, and how Florida Blue has successfully created unique modern methods to make the Affordable Care Act transition as smooth as possible for their customers.
Read MoreSo you need to raise your prices! Don't charge too much, but don;t charge too little - easy to say, but much harder to do; get it right and you'll make money, but get it wrong and your business could fail. Jim takes you through three simple exercises to reduce your risk and to help you get the price point that you deserve! “That which costs little is less valued.” ― Miguel de Cervantese
Read MoreLearn quick ways to access, develop, and test your next idea for your new business, product or start-up idea without spending a fortune. Here are quick and easy tips to ways to identify your target, engage them and increase your sales reach - and know what you are talking about before you spend your hard earned cash on a marketing company's services!
Read MoreLifestyle entrepreneur and business branding strategist and Jim McKenzie shares practical and simple to follow steps that an entrepreneur can use to help revive sagging sales by working on the connections that you already have but which you have forgotten! Don't let those old sales leads suffer an untimely death and leave your money on the table!
Read MoreIn this episode social entrepreneur Jim McKenzie shares the story about how he realized that after 30 years as an entrepreneur he realized that he was an excellent business marketer, and how had been inspired in business by the late David Bowie.
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