Back in the ’80s and ’90s, tans were highly fashionable. This trend is no longer as popular, however, as people have become more aware of the dangers of routine sun exposure. Still, many people—especially those with naturally fair skin in the Western world—feel more confident with a glowing tan. This may be because pasty skin was long associated with illness, while a bronzed surface symbolized beauty, wealth, and good health. Skin cancer is the most common form of cancer in the world. Experts believe that in 2019 alone, 192,310 cases of melanoma will have been diagnosed in Americans.
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