Often ignored or portrayed as a dolt in advertising, the family patriarch is finally getting his due. Kind and gentle dads are populating pitches this year for everything from General Mills' Cheerios and HyundaiSonata to Similac. Proud papas will also star in at least three Super Bowl spots -- for Unilever's Dove Men+Care, Toyota and Nissan -- all of which feature fatherhood prominently and positively. Dads are even getting a lot more notice from two brands marketed by "The Proud Sponsor of Mom." A new spot for Procter & Gamble's Swiffer WetJet shows a single dad playing with his little boy and cleaning up later.
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