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Let me get real with you for a minute. As a dad, gift-giving is one of those things that either gets handled well, or gets handled at the last minute (usually at a gas station). And if you have got a full plate (work, career, kids, whatever else you are trying to keep afloat), you know the pull toward the easy generic option. Grab a gift card, sign the envelope, done. Here is the problem. That easy generic option feels exactly like what it is. Impersonal. Uninspired. Something you did to check a box. Your wife knows it, your mom knows it, your kids know it, and honestly, so do you.
As a dad, you wear a lot of hats. You're a provider, a playmate, and a protector. This last role often brings a unique challenge: How do you ensure your family's safety without making your home feel like a fortified bunker? You want a space that feels warm and welcoming, not one filled with clunky lockboxes and obvious security gear. Finding the right balance between protecting your loved ones and creating a home that feels both safe and welcoming is a challenge many modern fathers face.
In this edition of Business Spotlight Jim interviews healthcare insurance expert Dwight Dale from Florida Blue, who helps to navigate the maze of healthcare reform myths and truths - not an easy task these days, and how Florida Blue has successfully created unique modern methods to make the Affordable Care Act transition as smooth as possible for their customers.
So you need to raise your prices! Don't charge too much, but don;t charge too little - easy to say, but much harder to do; get it right and you'll make money, but get it wrong and your business could fail. Jim takes you through three simple exercises to reduce your risk and to help you get the price point that you deserve! “That which costs little is less valued.” ― Miguel de Cervantese
Learn quick ways to access, develop, and test your next idea for your new business, product or start-up idea without spending a fortune. Here are quick and easy tips to ways to identify your target, engage them and increase your sales reach - and know what you are talking about before you spend your hard earned cash on a marketing company's services!
Lifestyle entrepreneur and business branding strategist and Jim McKenzie shares practical and simple to follow steps that an entrepreneur can use to help revive sagging sales by working on the connections that you already have but which you have forgotten! Don't let those old sales leads suffer an untimely death and leave your money on the table!
In this episode social entrepreneur Jim McKenzie shares the story about how he realized that after 30 years as an entrepreneur he realized that he was an excellent business marketer, and how had been inspired in business by the late David Bowie.
A family home has to do far more than simply look good. It needs to cope with muddy shoes, school bags, pets, busy mornings, and the general wear and tear of everyday life, all while remaining a comfortable place to relax. The best interiors balance style with practicality, using thoughtful design choices that make day-to-day living easier. Interior designers consistently recommend prioritizing durable materials, smart storage, and layouts that support how a household actually functions rather than focusing solely on appearance.